Services included:

Photography • Location • Casting • Full production • Editing • VFX

Awesome Aminos came to Moveo Studios with a big moment on the horizon: the launch of their kids’ and adults’ amino acid gummies. They needed a suite of videos that felt fun, upbeat, and trustworthy. These ads needed to live on Amazon, social platforms, and paid ads while introducing the brand with personality, and educating customers.

The Challenge

For the kids’ gummy launch, the turnaround was fast, with just two weeks from kickoff to first completed edit. We handled casting, built out a full studio production at our very own Los Angeles studio, casted kids and a parent to bring out the authenticity, and layered in playful animation. We also delivered product photography for the final campaign package.

Next, for the adult gummy launch, we shifted tone and style. We secured the perfect home location, hired a full crew and worked with our photographer to capture clean, lifestyle-forward product and talent shots.

Alongside the two main shoots, we also produced supporting ads: founder-led messaging videos, animated explainers, and UGC-style social cuts to round out the campaign.

The Results

The launch performed incredibly well. Both the kids’ and adult gummies sold out within three months, driving the brand to six-figure monthly revenue. The videos helped define the Awesome Aminos voice from day one: approachable, credible, and fun, making the product feel like a smart choice and one you actually want to take every day.